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Jeff Daubney is a Pro-Vitality coach, founder and author . He is the founder of the ICCE Method (Intentional Cognitive Cold Exposure). Through his work, he promotes a “Pro-Vitality Lifestyle” (PVL) that is science-informed and nature-aligned, focusing on habits to extend life and improve its quality. 

His holistic approach, rooted in his own transformation and client success, is built around core pillars: Daily Movement , Cold Exposure & Sauna, Animal-Based Nutrition,  Fasting, Earthing & Grounding, Inner Dialogue and Intentional Breathwork. 

Jeff specializes in cold water therapy, which is a cornerstone of the ICCE Method, combining cold exposure with intentional breathwork. He coaches clients worldwide through online and in-person programs, offering personalized roadmaps, accountability, and support within a growing community. His clients have reported significant health improvements, including reversing physical ailments, improving sleep, increasing strength, and boosting energy, focus and mental clarity. 

“I started training with Jeff in early 2021 with a group of business owners and athletes.  I have a high stress job managing and coaching a team of almost 20,000 people in direct marketing. Jeff spoke directly to each of us in a subtly different way and I’ll never forget what he told me during those first sessions. Jeff said, “Alex dont fight with the pain, make friends with the pain.”  I’ve taken that idea and used it ever since, the idea of being present & surrendering to what is has proven extremely valuable and I’m thankful to still be training with Jeff and now Janis every week since.”

Alex Kahlsdorf, 37, Marketing Director

Client

“For many years I have been doing ice baths and first started in a Wim Hof seminar. Jeff & Janis however have taken to it to a new elevated level. Their extensive knowledge and pure passion for what they do allows you to enter into a much better Zen state of mind making the ice bath the best ever. This combined with the extensive information given in regards to anti-aging along the way, creates an experience unlike any other. 
In addition, the breathwork technique is incredible. I have been doing breathwork for a couple of years. My personal best breathhold was 2:30. 
Amazingly, in just one session with Jeff, my time went up to 3:26. Wow, I could not believe it. .”

David Yeager, 66, Retired Architect

Client

“Jeff’s holistic approach has helped me achieve a level of health and vitality I never thought possible. The personalized attention and practical advice are unparalleled.”

Andrew N., Entrepreneur

Client

Jeff’s coaching has been transformative. I lost 44 lbs in 90 days, and my testosterone levels increased dramatically. I feel more energetic and focused than ever before.

Pablo Gonzalez , Founder – Bitso/NVIO Bank

Client