Jeff Daubney is a Pro-Vitality coach, founder and author . He is the founder of the ICCE Method (Intentional Cognitive Cold Exposure). Through his work, he promotes a “Pro-Vitality Lifestyle” (PVL) that is science-informed and nature-aligned, focusing on habits to extend life and improve its quality. 

His holistic approach, rooted in his own transformation and client success, is built around core pillars: Daily Movement , Cold Exposure & Sauna, Animal-Based Nutrition,  Fasting, Earthing & Grounding, Inner Dialogue and Intentional Breathwork. 

Jeff specializes in cold water therapy, which is a cornerstone of the ICCE Method, combining cold exposure with intentional breathwork. He coaches clients worldwide through online and in-person programs, offering personalized roadmaps, accountability, and support within a growing community. His clients have reported significant health improvements, including reversing physical ailments, improving sleep, increasing strength, and boosting energy, focus and mental clarity.